OUR STORY
EVERY MOTHER F#%KING DAY.
EMFD started behind prison walls.
Five years inside gave me a lot of time to think about what I wanted my life to look like when I got out.
That's where EMFD was born.
At first, it wasn't a clothing brand.
It wasn't a business.
It was a mindset.
And honestly, the meaning speaks for itself:
DO WORK. DON'T MADDahHH!!
Because if you want something out of this life, it takes work.
Not once.
Not when you feel like it.
EVERY MOTHER F#%KING DAY.
THE PROOF IS IN THE PROGRESS.
EMFD is about taking an honest look at yourself and your journey.
No excuses.
No bullshit.
No sugarcoating.
Take a look at your last 30 days.
What do they say?
Are you stacking wins?
Are you moving forward?
Or are you falling behind?
That's EMFD.
The unfiltered.
The unbiased.
The truth.
Your last 30 days don't lie.
IT'S A MINDSET.
IT'S A JOURNEY.
EMFD is the energy you put into your life from A.M. to P.M.
It's what you do with your time.
It's the work you put toward your goals.
It's the choices you make when nobody is watching.
It's becoming whatever the hell it is you decided you want to become.
You don't get there wishing for it.
You get there by putting in the work.
EVERY MOTHER F#%KING DAY.
THEN I CAME HOME.
After serving five years in prison, I came home armed with this mindset.
And I realized something:
Maybe I wasn't supposed to keep this shit to myself.
I wanted to share it.
So that's where the clothing came in.
But I wasn't interested in just putting a logo on a shirt and calling it a brand.
I wanted to build the whole thing myself.
I taught myself Adobe Illustrator and Photoshop so I could create my own designs.
Then I taught myself how to make the clothes.
I started with vinyl.
Then came screen printing.
Now I'm working with direct-to-film.
I design my pieces.
I print them in-house.
I handle the work myself.
Because EMFD has always been about doing the work.
EMFD-PRINT-WORKz
That mindset eventually turned into more than clothing.
I turned that energy into a print shop:
EMFDprintWORKz.
I started building the brand on the side, doing small drops locally, selling at pop-ups and to people in my community.
One piece at a time.
One person at a time.
Spreading the message of discipline.
Showing people what EMFD really means.
And slowly, the brand started becoming something bigger than I originally imagined.
THEN LIFE HIT ME
AGAIN
I had a slip.
My addiction to prescription drugs came dangerously close to destroying everything I had built.
Again.
And that's a part of my story I refuse to hide.
Because EMFD isn't about pretending you've got everything figured out.
It's about what you do after you fall.
With the support of my wife and the mindset that started EMFD in the first place, I was able to get myself back on track.
Life kept moving.
My family grew.
We started having lots of babies.
And somewhere along the way, I realized I didn't want EMFD to just be something I did on the side anymore.
I wanted to make it my main thing.
THE SOBER COLLECTION
That's where the Sober Collection came from.
It represents another part of the journey.
Another reminder that progress doesn't require perfection.
Sometimes the biggest win is simply choosing to keep moving forward.
ONE DAY AT A TIME.
EVERY MOTHER F#%KING DAY.
WHAT I WANT EMFD TO FEEL LIKE
When you put on EMFD, I want you to feel like a BADASS.
I want you to look in the mirror and remember what you're capable of.
And when somebody sees you wearing EMFD, I want the message to hit before they even know the story:
"This guy's been through some shit...
but he never gave up."
That's EMFD.
It's not about where you started.
It's not about how many times you've fallen.
It's about what you're doing today.
Because your journey is yours.
Your progress is yours.
And at the end of the day...
THE PROOF IS IN THE PROGRESS.
EVERY MOTHER F#%KING DAY.
You want something?
WORK FOR IT.
You fucked up?
GET BACK UP.
You fell behind?
START MOVING.
You had a good day?
STACK ANOTHER WIN.
Because tomorrow isn't guaranteed.
Yesterday is already gone.
All you have is today.
So make it count.
SHOW UP.
DO THE WORK.
EVERY MOTHER F#%KING DAY.
EMFD
THIS IS THE MINDSET.
THIS IS THE JOURNEY.
THIS IS THE WORK.