{"title":"EMFD-HEADWEAR","description":"","products":[{"product_id":"sober-emfd-charcoal-beanie","title":"SOBER — EMFD CHARCOAL BEANIE","description":"\u003ch3 dir=\"auto\" class=\"PDq2pG_selectionAnchorContainer\"\u003e\n\u003cspan role=\"text\"\u003e\u003cstrong\u003eSOBER — EMFD CHARCOAL BEANIE\u003c\/strong\u003e\u003c\/span\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eSimple. Clean. Built for everyday wear.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis charcoal knit beanie features an original EMFD graphic printed across the fold-over cuff. A classic, no-nonsense cold-weather staple that carries the EMFD mindset without overdoing it.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDesigned and printed by EMFD as part of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCharcoal knit construction\u003c\/li\u003e\n\u003cli\u003eFold-over cuff\u003c\/li\u003e\n\u003cli\u003eOriginal EMFD artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEVERY MOTHER F#%KING DAY.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMFD","offers":[{"title":"Default Title","offer_id":48530313642242,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/9505\/8690\/files\/e70d97e3-04b9-4dce-a73c-8333d76a170b.jpg?v=1789925482"},{"product_id":"sober-emfd-army-green-camo-richardson","title":"SOBER — EMFD ARMY GREEN CAMO RICHARDSON","description":"\u003ch3 dir=\"auto\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eSOBER — EMFD ARMY GREEN CAMO RICHARDSON\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp dir=\"auto\"\u003eClassic camo. Classic EMFD.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eBuilt on a \u003cstrong\u003eRichardson trucker\u003c\/strong\u003e, this army green camouflage hat features the original EMFD graphic across the front. The structured fit, black mesh back, and adjustable snapback give it the classic trucker feel while keeping the EMFD attitude front and center.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDesigned and printed by EMFD as part of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eArmy green camouflage Richardson trucker\u003c\/li\u003e\n\u003cli\u003eBlack mesh back\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eOriginal EMFD artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eNO EXCUSES. NO SHORTCUTS. 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The classic Richardson construction gives it a solid, structured fit, while the black mesh back keeps it breathable and comfortable.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDesigned and printed by EMFD as part of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack and charcoal camouflage Richardson trucker\u003c\/li\u003e\n\u003cli\u003eBlack mesh back\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eOriginal red EMFD artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eHARD MINDSET. 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Hard attitude.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThis \u003cstrong\u003eYP Classics flat-bill trucker\u003c\/strong\u003e features a white camouflage front with matching white mesh and an original EMFD graphic printed in black.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe flat-bill silhouette gives this hat a more aggressive streetwear feel while keeping the design clean and unmistakably EMFD.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDesigned and printed by EMFD as part of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhite camouflage\u003c\/li\u003e\n\u003cli\u003eYP Classics flat-bill trucker\u003c\/li\u003e\n\u003cli\u003eWhite mesh back\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eOriginal EMFD artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eCLEAN LOOK. 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Its clean olive green construction puts the clock artwork front and center.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDesigned and printed by EMFD as part of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOlive green Richardson snapback\u003c\/li\u003e\n\u003cli\u003eNon-mesh construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eOriginal EMFD clock artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDON'T WASTE THE DAY. 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The woodland camo, black mesh back, and flat-bill silhouette give this hat a classic streetwear\/trucker look with the EMFD attitude built in.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eDesigned and printed by EMFD as part of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWoodland camouflage YP Classics\u003c\/li\u003e\n\u003cli\u003eBlack mesh back\u003c\/li\u003e\n\u003cli\u003eFlat-bill trucker style\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eOriginal brown EMFD artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eEVERY MOTHER F#%KING DAY. 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SOBER.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eA classic black foam trucker with an original EMFD graphic printed front and center.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe clean black construction lets the white EMFD artwork stand out, giving this hat a sharp, minimal look while still carrying the raw EMFD identity.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eIt's an easy everyday hat that works with the rest of the \u003cstrong\u003eSOBER Collection\u003c\/strong\u003e without trying too hard.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eDETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack foam front\u003c\/li\u003e\n\u003cli\u003eBlack mesh back\u003c\/li\u003e\n\u003cli\u003eTrucker construction\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback\u003c\/li\u003e\n\u003cli\u003eOriginal white EMFD artwork\u003c\/li\u003e\n\u003cli\u003eDesigned and printed by EMFD\u003c\/li\u003e\n\u003cli\u003ePart of the EMFD SOBER Collection\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"auto\"\u003e\u003cstrong\u003eSTAY SOBER. STAY FOCUSED. EVERY MOTHER F#%KING DAY.\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMFD","offers":[{"title":"Default Title","offer_id":48530457755906,"sku":null,"price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/9505\/8690\/files\/b11c7c1f-59a2-44c3-8961-383068591084.jpg?v=1789932197"},{"product_id":"earn-your-crown-black-multicam-trucker-hat","title":"Earn Your Crown — Black Multicam Trucker Hat","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eBuilt with purpose. Earned through discipline.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEMFD Earn Your Crown Black Multicam\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings a bold, tactical look to a classic YP flat bill trucker. Featuring a black multicam pattern, black mesh backing, and our signature red, white, and black colorway, this hat stands out without needing to say too much.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe front features a custom \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEMFD logo with thick silicone detailing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, giving the design a raised, dimensional 3D effect that brings the logo to life. Under the bill, the custom-designed red \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e adds another signature touch — a reminder of what EMFD stands for: \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEVERY MOTHER F#%KING DAY.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned by EMFD. Built with purpose. Made for those who know that nothing worth having is handed to you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEARN YOUR CROWN. EVERY MOTHER F#%KING DAY.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMFD","offers":[{"title":"Default Title","offer_id":50899754418434,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/9505\/8690\/files\/IMG_2652.jpg?v=1793189594"},{"product_id":"earn-your-crown-white-multicam-trucker-hat","title":"Earn Your Crown — White Multicam Trucker Hat","description":"\u003ch2 data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eBuilt by EMFD. 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Flip the bill and you'll find the custom-designed red \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eF\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — another signature touch representing the mindset behind the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned by me. Built by EMFD. Made for those who understand that the crown isn't given — it's earned through discipline, consistency, and showing up every single day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEARN YOUR CROWN. BUILT EVERY MOTHER F#%KING DAY.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"EMFD","offers":[{"title":"Default Title","offer_id":50899844563202,"sku":null,"price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/9505\/8690\/files\/IMG_2643.jpg?v=1793190293"},{"product_id":"nobody-cares-work-harder-black-richardson-255-hat","title":"Nobody Cares. 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Finished with a red EMFD bird logo on the side for that signature touch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for those who know recovery is earned, discipline is a choice, and progress takes showing up every mother f#%king day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBlack Flexfit fitted-style cap\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOriginal EMFD Sober logo in red leather on the front\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRed EMFD bird logo on the side\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eTextured black fabric\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAthletic-inspired fit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-pm-slice='1 1 [\"list\",{\"spread\":false,\"start\":370,\"end\":545},\"regular_list_item\",{\"start\":515,\"end\":545}]'\u003e\u003cstrong\u003e\u003cspan\u003eSize: Small\/Medium (S\/M)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRecovery Is Rebellion. 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Finished with a matching EMFD detail on the side, this piece delivers a distinctive look with premium dimension and texture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore than a hat, it's a reminder that nothing worth having is handed to you. 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Unapologetic attitude. EVERY MOTHER F#%KING DAY.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis OG EMFD Flexfit features a black crown, contrasting white bill, and bold red-and-white EMFD branding. The signature distressed lettering and raised red silicone details bring depth and dimension to the design, while the matching back graphic carries the EMFD message all the way around.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for those who understand that showing up isn't optional. Discipline, consistency, and putting in the work — every damn day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOriginal Flexfit cap\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBlack crown with contrasting white bill\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRed-and-white EMFD front graphic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRaised 3D silicone lettering details\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMatching EMFD graphic on the back\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSize: Large\/X-Large (L\/XL)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEARN IT. 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Raised 3D silicone details add extra depth, texture, and dimension that make this hat stand out from the rest.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing the EMFD logo, EVERY MOTHER F#%KING DAY lettering, and our own \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMax GainZzz\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this custom piece represents the EMFD mindset: work hard, never quit, and keep showing up every damn day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePrinted and finished in-house at EMFDprintWORKz. Custom work, signature branding, and raised 3D details — this one brings EMFD to life from every angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eDETAILS\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePremium 210 fitted cap\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBlack-on-black base\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCustom all-over EMFD graphics\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSignature Max GainZzz branding\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRaised 3D silicone accents\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSize: 6 7\/8 – 7 1\/4\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBUILT DIFFERENT. 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